This is a typical question raised by the market as the business of computerized brain fitness software grows. It is clear that the human brain is capable of being shaped with greatest growth seen perhaps in the latter rather than younger years. There are a variety of products to choose from and the consumer is correct to have questions about the what and why regarding these software training games.
Research has been published supporting both the short term and long term benefits (five years) of using computerized brain fitness software to improve cognitive skills. A recent study from the University of Michigan showed study participants improved their fluid intelligence after consistent training. Researchers explained the utility of such training due to its complexity and transfer of skill acquisition to multiple cognitive domains, not just to the skill being trained. This is one way computerized training is explained to be better than crossword puzzles that may simply train a procedure.
To the extent that brain fitness software provides novel and complex stimuli (e.g. brain games), is fun, and is practical with application to everyday mental challenges I believe it will survive and thrive. If the software training programs are mundane, non personal and not fun the consumer will likely not remain engaged. The latter is a necessary factor for success of the computerized training.
Consumers would be wise to review the science behind the computerized training, select products that they will use, products that provide training in real world cognitive challenges, and that are fun.
Two recent studies have further underscored my long held belief that many diseases, including those of the brain, actually begin early in life, perhaps even in childhood. The idea that a disease is proactive demands that we are adopt an equally proactive healthy lifestyle.
One study found that high cholesterol levels in the 40s may raise the chance of developing Alzheimer’s Disease (AD) decades later. The findings presented at the American Academy of Neurology in Chicago studied over 9,000 people in California and found that those with high cholesterol levels between the ages of 40 and 45 were about 50 percent more likely than those with low cholesterol to later develop AD.
Another study from Sweden found those with diabetes in midlife are 1.5 times more likely to develop AD later in life. This study followed over 2000 men for 32 years and while other risk factors for AD were found, the most significant was low insulin secretion in midlife.
These studies and others indicate the lifelong development of AD and that we really should not consider this disease a late life disorder. The studies also underscore our need to develop interventions much earlier in life and to adopt a brain healthy lifestyle (e.g. brain fitness) regardless. Such a lifestyle should be a national priority and begin in early childhood if not earlier.
What a great time to be alive if you are interested in your own brain and how to promote its health! With the daily reports of a new finding on how to promote brain health, the development of new companies with products for brain fitness (e.g. brain games), and with the boomers generating a booming interest in this part of their being, we really are in the “golden era of brain health.”
I am so very fortunate to have been involved with brain health more than a decade ago and to witness what I described then as the emerging “Brain Wave” that was coming. It is here and we will all be better for the fact that the human brain has found its way onto the radar screen of health.
A national and world wide discussion of the human brain with a focus on proactive lifestyle towards promotion of brain health is a great and needed thing. Dementia is a real problem and a growing concern. We have the ability to be proactive and to focus on an optimistic and positive path forward as we try to implement research-based behaviors to brain reserve. By building our own brain reserve across our lifespan we probably increase our chances of delaying the onset of neurodegenerative diseases such as Alzheimer’s.
The next step to this growing brain wave is for the governmental bodies to pass legislation that incorporates national emphasis on the brain similar to what we have done for the heart; for health care payers to include incentives for leading a brain health lifestyle that might recognize lifelong learning, brain fitness, use of pedometers, diet, and meditation as critical ingredients to brain health, and for continued innovation in the business world to apply research to the market.
What a great day to be interested in promoting your own brain health!
The human brain left to its own would likely create in unthinkable ways. Creativity most likely occurs when structure is limited and free flow of cognition can take place. It is suggested that Einstein’s most creative moments occurred when he took his morning walk or bike ride.
Recent research suggests creativity relates to advanced age. It is important to note that older brains tend to lose a disproportionate number of brain cells in the frontal lobe, the area of the brain that helps to impose structure in our lives and perhaps on our thinking. With less capacity to impose structure, creativity may be unleashed.
Given this, it is interesting to consider how much brain expression our world suppresses. Our classrooms impose enormous structure as do our jobs. We are highly routinized animals and probably rely as much on our subcortical brain regions as we do our cortex. We tend to refrain from new experiences or pathways to a similar endpoint. We also do not free our brains from structure long enough to express creativity.
It is important to provide your brain with some time to simply think or exist without any task to be completed. Such time may help the brain express itself in ways it otherwise cannot. One prescription is to give your self 30 minutes a day of quiet or idle time. Einstein used such time to take a walk or ride a bike. By releasing structural restraints on your brain, you may create an entire new reality and future for your self and for others.
The market has witnessed a surge in the brain fitness software industry. More companies are purporting to be the best at training your brain and helping to sharpen cognitive or thinking skills.
One primary concern for this industry is to create software that is both fun and personally relevant. In fact, a primary focus of FitBrains is to be the leader of fun and personal relevance within the industry of brain fitness software. I believe that brain games can be both fun and have real life and personal value to a consumer.
We are all confronted with life’s daily challenges, each of which places demands on our brain for solutions or action. It is within this arena that FitBrains has captured the personal value: creating brain games that actually tap into real world challenges for the consumer. How many times have you lost a pair of socks in the laundry, forgotten the name of someone you met, misplaced your car keys or perhaps the car itself in the parking garage? Life provides us with real world games and the opportunity for real world mental exercise.
FitBrains takes this reality and champions brain fitness for the fun and personally relevant. We believe your arousal level will increase and you will be more deeply engaged in our brain games. Why? The task is more valuable or meaningful to you as a person. Companies that simply develop memory games or language games without the value of personal relevance are simply tasks to be completed. Personalization sparks long term commitment by the consumer for a healthy brain.
A leading cause of brain disease in the United States is Alzheimer’s disease (AD). Named after Dr. Alzheimer who published a paper in 1907 describing the cognitive and functional decline of a female patient, this disease now affects nearly 5 million people. It is estimated that those affected by AD will triple by 2050.
AD is the leading cause of progressive dementia. The disease typically erodes memory, spatial functions, language, personality and functional ability. The course of the disease approximates 10-12 years and those over the age of 85 are most at risk. Additional risk factors include female gender, family history of dementia, mood disorder, diabetes, and stroke. The cause is not known and there are no known cures or prevention.
Treatments exist to help reduce the impact of particular symptoms and early detection has advanced significantly. New treatments are being researched and these should be to market in the near future. Lifestyle for brain health has also generated new attention and interest. One aspect of a brain health lifestyle is mental stimulation, a primary function of FitBrains.
If your loved one is experiencing memory loss and there is some concern about this change it is advised that he or she receive a comprehensive dementia examination. This will help to discern if the memory and other cognitive changes fall outside the range of normal and if dementia is present. Early detection is important because existing treatments can be started.
Dr. Nussbaum has used this blog to articulate his five part brain health lifestyle for all to consider. These five components include Mental Stimulation (e.g. brain games), Physical Activity, Socialization, Spirituality, and Nutrition. Research has provided specific activities and behaviors that fall into one or more of the five components of the lifestyle. The critical thing for readers is to review their own lifestyle currently and try to incorporate the research based activities into a proactive approach to brain health.
Spirituality is a broad term that I use to refer to turning inward, slowing down, and introspecting. This process of slowing down may be important to brain health as research indicates animal brains stop developing when exposed to environments that are too stimulating. Baby boomers, those born between 1946 and 1964, are notorious for a fast-paced life with multitasking and stress production. While this type of lifestyle may be necessary at times, it also has its consequences, particularly on health.
Dr. Nussbaum supports 30 minutes a day to slow down, turn inward, and to simply turn off the environmental input. This might actually include turning your phone, ipod, and other communication device off! Research indicates slowing down can reduce stress which may then have positive effects on both the heart and the brain.
Daily prayer enhances the immune system, attending a formal place of worship relates to a longer and happier life, and U.S. physicians indicate prayer is important to the overall wellbeing to their patients. Meditation and relaxation procedures have also been shown to relate to positive health outcomes. These and other ways of simply slowing down are both advised and necessary.
Have a great night sleep!