Alzheimer’s Fundraiser: The Brainathon

Fit Brains Exiger Brainathon Alzheimer's Fundraiser

For years, the prevention of Alzheimer’s disease has been a moving target, with assumptions fueling a multitude of guesswork among practitioners and patients alike. But the past decade has been an awakening of sorts, and research has led to discovery of avenues to combat the disease. Exiger, the global regulatory and financial crime, risk, and compliance firm, sought out an innovative way to raise both the awareness of Alzheimer’s and funds to find a cure for the disease. In doing so, they partnered with Fit Brains. Fit Brains is an innovative brain training program from Rosetta Stone that helps users challenge their minds while playing progressively more difficult brain games. In joining forces with Exiger, we created a five-week fundraising event: The Brainathon. The result: over 35,000 raised for Alzheimer’s research in just five short weeks.

About the Brainathon

Exiger employees pledged to use the Fit Brains program five minutes a day, every day for the five-week period. Exiger then aimed to raise a dollar for every pledged minute of brain training. Fit Brains provided all employees with free memberships for the duration of the Brainathon, and all funds raised went to support various global Alzheimer’s organizations. Friends and families of the firm’s participations were also encouraged to play along and to donate. Prize incentives were set for certain goals eg. Most money raised, highest employee index score. Results: Leveraging the partnership and their unique concept, Exiger almost doubled their $18,000 goal. By creating a fundraiser to which all employees could contribute easily, and on their own schedules, Exiger was able to fully maximize its participation and outreach. Beyond the funds raised, a vital by-product of the Brainathon was awareness, both of Alzheimer’s disease and its’ global organizations, extending the fundraiser’s impact.

About Alzheimer’s

Alzheimer’s, the most common form of dementia, kills brain cells and interferes with cognitive abilities, emotions, behavior, and physical skills. It’s not a regular part of aging, but a progressively debilitating disease that ultimately leads to death. Every 66 seconds, someone in the United States is diagnosed with Alzheimer’s per the infographic below created by Exiger. It is the most expensive disease in America.

Alzheimer's Disease Statistics

About Exiger

Exiger is a leading regulatory and financial crime, risk, and compliance firm (www.exiger.com). Exiger chose Fit Brains as a partner because of its reputable brand name, easy-to-use interface, multilingual capability, and fun, innovative brain games. Furthermore, as an international company with international offices, Exiger needed a global program. Of Fit Brains, Exiger said, “We chose Fit Brains as…a perfect partner in the international fight against Alzheimer’s disease.” Exiger’s fundraising efforts are chronicled at www.exiger.com/exiger-cares.

About Fit Brains

Fit Brains is a fun and challenging brain training program. It is a global, award-winning, personalized brain games app and online program that challenges you to perform at your best. Fit Brains has been ranked the #1 education app in over 90 countries, with a rating of 4.5/5 and over 18 million downloads. Fit Brains combines leading technology, world class research, and game trends to give you an exciting experience. It was designed by game experts and neuroscientists striving to make brain training accessible and affordable to all. The program challenges 6 key areas of your brain, including memory, focus, speed of thinking, logic and problem-solving, language, and visual-spatial recognition. Plus, it targets EQ, Emotional Intelligence, the ability to recognize and manage your own and other people’s emotions, in 4 key areas: self-control, self-awareness, social awareness and social skills. The program also automatically adapts to you based on your progress, and customizes training to give you the appropriate level of challenge along the way

Want to run your own Brainathon?

Exiger encourages other corporations and organizations to run or participate in a Brainathon to help increase awareness and fundraise for Alzheimer’s Disease. Please email Mark Baxter, General Manager of Fit Brains at Partners@Fitbrains.com to learn more. Together we can make a difference.

Learn more about the science of brain training with Fit Brains at www.fitbrains.com. Read the full brainathon case study here.

Challenge your brain and discover why Exiger’s fundraising participants enjoyed our exciting games!

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THE FIT BRAINS TEAM

“Brain Training Success”

Nothing that you read herein should be regarded as medical or health advice. The study statistics are written by independent third parties and the publication of any such content by Exiger does not imply any affiliation between any third parties with Fit Brains or endorsement of Fit Brains products. Information and statements regarding brain training software such as Fit Brains have not been evaluated by regulatory authorities and are not intended to diagnose, treat, cure, or prevent any disease. If you require medical or other assistance, you should consult a health professional.

 

Want A Better Memory? Tips Backed by Science.

Fit Brains Girl Having Issues with Her Memory

Memory is a crucial brain skill in both our personal and professional lives. Here are some good habits that will help you remember better!

Catch Some Zzz’s
Sleep is crucial to help your ability to remember. The majority of our memory consolidation happens while we are sleeping. During sleep, the hippocampus is very active and transfers information to the neocortex, in other words, from short-term to long-term memory. Sleep also aids neurogenesis, the development of new brain cells. So make sure you get enough zzz’s.

Jog Your Memory
As the saying goes, a healthy body is a healthy mind. Research indicates that regular cardiovascular exercise for 20 to 30 minutes, 3 times per week, can enhance recall by bolstering the connections between brain cells. Physical activity also boosts the secretion of neurotrophic factor, a protein vital for long-term memory. Whatever you do, don’t be a couch potato.

Get Your Om On
Research indicates that meditation helps recall. Meditation has been found to help improve standardized exam scores and working memory in as little as 2 weeks.This mindful exercise can help you focus which, in turn, might help you remember. Some people even swear it lowers their stress levels. So why not give it a try yourself.

TRY OUR GAMES NOW

The Fit Brains Team

“Brain Training Success”

Our New Game of the Month: Rain Ripples!

Woman Enjoying Fit Brains Game

We’re excited to introduce our latest Premium focus game, Rain Ripples! What better way to stimulate your attention than with a fun challenging brain game?And, better yet, from now until the end of September, you can play Rain Ripples for free, anytime, anywhere! Designed by neuroscientists and entertainment experts, we bet Rain Ripples will be easy to pick up but hard to put down!

Your Challenge

Fit Brains Fun Brain Games

Can you count the number of rain drops splashing in the puddles? To master Rain Ripples, both accuracy and speed count! Don’t forget it’s not just about accuracy, speed counts too! Fit Brains games aren’t just about fun. Rain Ripples helps challenge your concentration when sorting through dynamic visual information, helping you block out visual distractions.

Have what it takes to set the top score?

TRY RAIN RIPPLES NOW

The Fit Brains Team

“Brain Training Success”

Introducing our All-New Fit Brains for Android!

All-New Fit Brains App for Android

Fit Brains has just launched an all-new app for Android! It’s free to download so try it today.

More Games, More Variety

We’ve upped the fun by more than doubling the amount of games
in our Android app. Plus, our games have a fun new look and
feel. With sessions that train your cognitive intelligence,
we continue to offer the most games and the
most variety of any brain trainer.

Multi-Device Access

We’ve taken care to create an optimal and seamless experience whether you train from your phone, tablet or computer. When you upgrade on Android you’ll also have access to even more games and personalized training programs on our website for a total of 60+ games and 500+ training sessions.

New Training Tools

Our new app features new reporting tools to help you better track your game performance. See how you do over time and compare yourself to other people like you!

Maximize Your Brain Training.

PLAY FOR FREE NOW

The Fit Brains Team

“Brain Training Success”

 

Can Machines Have Feelings?

Robot with Feeling

Of course not is the intuitive and immediate answer that this question would most likely get. But let’s not be so fast. There is a field in computing called Affective Computing whose goal is to create machines that can detect and interpret human emotions. It uses the appraisal theory of emotions as its guide. This theory is one of the most influential theories of emotions and it is able to bridge the gap between emotions and the symbolic reasoning process favored by the builders of artificial intelligence (AI).

Appraisal Theory

According to the Appraisal Theory, humans determine how they feel about a certain event and entity using a series of template evaluation process. First, we evaluate how novel or familiar something is. Then, we weigh how likely it is to cause a positive or a negative experience in congruence with our goals. Then we evaluate our coping potential: can we influence and control it, can we change it in ways that makes it beneficial to us. Our brains ultimately translate this series of evaluations into a certain feeling towards the event or entity. If it is something familiar, pleasant, reasonably controllable, and congruent with our goals, we are likely to experience positive emotions towards it. If it is something new, unpleasant, out of control, and incongruent with our goals, we are likely to hate it.

So What Does This Mean For Machines?

If the emotional process can be broken down into a series of evaluations with more or less binary outcomes (novel/familiar, controllable/uncontrollable, etc.), then these operations can be performed not just by a human but by a machine too. If we could develop algorithms parallel to the process human brains use to make decisions about familiarity, valence, controllability, and goal congruence, the process through which an emotion is created can be performed by a machine.

Admittedly, we are a long way from the moment when a machine will feel happy or scared, but the Appraisal Theory of emotions provides a roadmap for how we can teach machines to process human emotions.

Stay tuned to learn how machines can learn to detect and interpret human emotions.

Want To Exercise Your Own Emotional & Cognitive Intelligence?

Fit Brains Games

In the meantime, exercise all the areas of your brain with Fit Brains fun and stimulating brain games. Challenge memory, speed of thinking and more today.

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