Alzheimer’s Fundraiser: The Brainathon

Fit Brains Exiger Brainathon Alzheimer's Fundraiser

For years, the prevention of Alzheimer’s disease has been a moving target, with assumptions fueling a multitude of guesswork among practitioners and patients alike. But the past decade has been an awakening of sorts, and research has led to discovery of avenues to combat the disease. Exiger, the global regulatory and financial crime, risk, and compliance firm, sought out an innovative way to raise both the awareness of Alzheimer’s and funds to find a cure for the disease. In doing so, they partnered with Fit Brains. Fit Brains is an innovative brain training program from Rosetta Stone that helps users challenge their minds while playing progressively more difficult brain games. In joining forces with Exiger, we created a five-week fundraising event: The Brainathon. The result: over 35,000 raised for Alzheimer’s research in just five short weeks.

About the Brainathon

Exiger employees pledged to use the Fit Brains program five minutes a day, every day for the five-week period. Exiger then aimed to raise a dollar for every pledged minute of brain training. Fit Brains provided all employees with free memberships for the duration of the Brainathon, and all funds raised went to support various global Alzheimer’s organizations. Friends and families of the firm’s participations were also encouraged to play along and to donate. Prize incentives were set for certain goals eg. Most money raised, highest employee index score. Results: Leveraging the partnership and their unique concept, Exiger almost doubled their $18,000 goal. By creating a fundraiser to which all employees could contribute easily, and on their own schedules, Exiger was able to fully maximize its participation and outreach. Beyond the funds raised, a vital by-product of the Brainathon was awareness, both of Alzheimer’s disease and its’ global organizations, extending the fundraiser’s impact.

About Alzheimer’s

Alzheimer’s, the most common form of dementia, kills brain cells and interferes with cognitive abilities, emotions, behavior, and physical skills. It’s not a regular part of aging, but a progressively debilitating disease that ultimately leads to death. Every 66 seconds, someone in the United States is diagnosed with Alzheimer’s per the infographic below created by Exiger. It is the most expensive disease in America.

Alzheimer's Disease Statistics

About Exiger

Exiger is a leading regulatory and financial crime, risk, and compliance firm (www.exiger.com). Exiger chose Fit Brains as a partner because of its reputable brand name, easy-to-use interface, multilingual capability, and fun, innovative brain games. Furthermore, as an international company with international offices, Exiger needed a global program. Of Fit Brains, Exiger said, “We chose Fit Brains as…a perfect partner in the international fight against Alzheimer’s disease.” Exiger’s fundraising efforts are chronicled at www.exiger.com/exiger-cares.

About Fit Brains

Fit Brains is a fun and challenging brain training program. It is a global, award-winning, personalized brain games app and online program that challenges you to perform at your best. Fit Brains has been ranked the #1 education app in over 90 countries, with a rating of 4.5/5 and over 18 million downloads. Fit Brains combines leading technology, world class research, and game trends to give you an exciting experience. It was designed by game experts and neuroscientists striving to make brain training accessible and affordable to all. The program challenges 6 key areas of your brain, including memory, focus, speed of thinking, logic and problem-solving, language, and visual-spatial recognition. Plus, it targets EQ, Emotional Intelligence, the ability to recognize and manage your own and other people’s emotions, in 4 key areas: self-control, self-awareness, social awareness and social skills. The program also automatically adapts to you based on your progress, and customizes training to give you the appropriate level of challenge along the way

Want to run your own Brainathon?

Exiger encourages other corporations and organizations to run or participate in a Brainathon to help increase awareness and fundraise for Alzheimer’s Disease. Please email Mark Baxter, General Manager of Fit Brains at Partners@Fitbrains.com to learn more. Together we can make a difference.

Learn more about the science of brain training with Fit Brains at www.fitbrains.com. Read the full brainathon case study here.

Challenge your brain and discover why Exiger’s fundraising participants enjoyed our exciting games!

PLAY FOR FREE NOW

THE FIT BRAINS TEAM

“Brain Training Success”

Nothing that you read herein should be regarded as medical or health advice. The study statistics are written by independent third parties and the publication of any such content by Exiger does not imply any affiliation between any third parties with Fit Brains or endorsement of Fit Brains products. Information and statements regarding brain training software such as Fit Brains have not been evaluated by regulatory authorities and are not intended to diagnose, treat, cure, or prevent any disease. If you require medical or other assistance, you should consult a health professional.

 

Be Thankful for a Healthy Brain This Thanksgiving! 

Fit Brains Be Thankful for a Healthy Brain

Thanksgiving is upon us! Did you know more people celebrate Thanksgiving in the United States than Christmas? It’s not hard to see why. It’s a holiday that’s filled with delicious food, family and friends, football and good cheer. Turkey, pumpkin pie and stuffing with loved ones? Mmm, yes please! That’s plenty to be thankful for!

We Want To Thank You!

More importantly, Thanksgiving is a day for gratitude. We here at Fitbrains are grateful that you’ve made us the #1 education app across 90 countries! We hope that you continue enjoying our app. And thank you for using our leading brain training program.

Gratitude Leads to Happiness

Did you know showing gratitude can lead to a happy, healthy brain? Being thankful creates dopamine and serotonin, which makes you feel good. It’s also a sign of emotional intelligence (EQ). The higher your EQ, the easier it is to feel grateful. Showing gratitude also creative a positive feedback loop within your social circle which leads to better relationships.

So what are you thankful for this Thanksgiving? Take a few moments to reflect upon your blessings including a healthy brain!

Happy Thanksgiving from all of us at Fit Brains!

And, during your holiday, give your brain a boost with our fun games!

PLAY FOR FREE NOW

THE FIT BRAINS TEAM

“Brain Training Success”

 

Sleep: Boost & Power Nap Your Brain!

Sleep to Boost Your Brain

A good night’s rest is one of the best brain boosts. It’s crucial for your brain to function properly. Sleep deprivation may negatively impact your cognitive function, your mood, your judgement and even your waistline. Isn’t that enough incentive to ensure you get adequate zzz’s?

Rapid Eye Movement (REM) is when we dream. 25% of our sleep is in the REM stage. Researchers believe that during REM, your brain selects the most important bits of information that it has processed throughout the day.

Deep or stage IV sleep is vital to brain function. As we get older, we are in less of this phase and it’s probably no coincidence that our cognitive skills change as well.

There’s still debate on how much rest we need, but on average, most people need 7 to 8 hours per night, some require less and others more.

***********************
4 Tips for Better Sleep
***********************

* Reduce your caffeine intake
* Increase your physical activity
* Listen to calming music
* Meditate

Wake up your brain with our fun brain games.

PLAY FUN GAMES NOW

 

Want A Better Memory? Tips Backed by Science.

Fit Brains Girl Having Issues with Her Memory

Memory is a crucial brain skill in both our personal and professional lives. Here are some good habits that will help you remember better!

Catch Some Zzz’s
Sleep is crucial to help your ability to remember. The majority of our memory consolidation happens while we are sleeping. During sleep, the hippocampus is very active and transfers information to the neocortex, in other words, from short-term to long-term memory. Sleep also aids neurogenesis, the development of new brain cells. So make sure you get enough zzz’s.

Jog Your Memory
As the saying goes, a healthy body is a healthy mind. Research indicates that regular cardiovascular exercise for 20 to 30 minutes, 3 times per week, can enhance recall by bolstering the connections between brain cells. Physical activity also boosts the secretion of neurotrophic factor, a protein vital for long-term memory. Whatever you do, don’t be a couch potato.

Get Your Om On
Research indicates that meditation helps recall. Meditation has been found to help improve standardized exam scores and working memory in as little as 2 weeks.This mindful exercise can help you focus which, in turn, might help you remember. Some people even swear it lowers their stress levels. So why not give it a try yourself.

TRY OUR GAMES NOW

The Fit Brains Team

“Brain Training Success”

Superfoods for A Super You!

Fit Brains Superfoods

You are what you eat! Studies indicate that your brain cells can regenerate even as you age. Food is a key factor in this and there are some great superfoods for your noggin’.

1. Berry Clever

Blueberries protect the brain from oxidative stress, lower the effects of age-related brain diseases, enhance learning capacity and motor skills. Plus this delicious fruit boosts memory. They are super brain food! Throw some blueberries into a smoothie for a healthy, delicious breakfast.

2. Nuttin’ Sharper

Walnuts, the ‘king’ of nuts is chock full of neuroprotective compounds that help motor skills, learning and memory. Its’ antioxidants help fight against the decline of cognitive aging. Munch on a handful of these yummy nuts today!

3. Smarty Fruity

Avocado, is a nutrient-dense fruit, it contains monounsaturated fat which helps blood flow, lowers blood pressure and cholesterol. This superfood is also a great source of omega-3 fatty acids and Vitamin E. Slice some avocados into a salad and give your brain a boost!

Fit Brains Fun Games

Fit Brains offers the most and widest variety of fun games that stimulate all 6 key areas of your brain. Find out how you compare against your peers.

PLAY GAME NOW

The Fit Brains Team

“Brain Training Success”