It has been an amazing year of growth here at Fit Brains. We went from 1 successful brain training app to a whole portfolio of brain training & health apps, reaching 5+ million users in 90+ countries, surpassing 60000+ ratings averaging 4.5 stars across all of our apps, and now at the end of the year, we just joined a great new company that will support our continuing rapid growth & expansion.
We wanted to wish you a Happy New Year & say thank you to all of our users & fans for brain training with Fit Brains products!
2014 is going to be an even bigger year for Fit Brains, so we won’t talk much more now, as there will be many more new updates coming for our users very soon! Thank you everyone again, stay updated with Fit Brains on this blog, Facebook, Twitter, & your Fit Brains emails, and have a happy New Year celebration!
It has been announced today that Rosetta Stone has acquired Vivity Labs, Inc. (creator of Fit Brains’ successful portfolio of brain training products). The close connection between language learning and brain training makes our company a natural strategic fit for Rosetta Stone, which is continuing its rapid expansion beyond language learning and into adjacent categories of technology-driven education.
The rapid expansion of the brain fitness category underscores a new public desire for maintaining and enhancing cognitive health. According to a 2012 study by SharpBrains, a research firm that tracks the sector, the market for brain health software grew from $295 million in annual revenues in 2009 to more than $480 million at the end of last year. Experts estimate that the market will exceed $3 billion by 2020. With the support of Rosetta Stone’s revered brand and global distribution network, we anticipate an exciting new phase of growth for Fit Brains!
We can’t wait to start working with Rosetta Stone & continue to build great brain training & educational products for you!
I wrote a short piece many years ago describing my ideas of the school really being a brain health center. I also wrote about learning providing a type of “vaccine” for the brain to help fight off disease. I still believe in these ideas and over the past 10 years research has discovered findings on the human brain that support such speculation.
President Obama has initiated with politicians on both sides of the aisle a brain- mapping program that will allocate funds from the 2014 budget for exploration of the human brain. There is another legislative idea being promoted that will allocate money for educating our teachers about mental health and behavior in their students.
The latter is certainly guided by the recent school shooting tragedy, but such initiatives provide a wonderful opportunity for a basic foundational understanding of the human brain and behavior to be taught to all those who teach and work in our schools. Such an understanding can have a profound impact on teacher-student relations, teaching methodology, identification of potential behavioral risk factors, amelioration of problems before they escalate, and a deeper understanding of how environment can shape the brain.
I have had the great pleasure of working with many schools and districts across the United States teaching about the human brain and brining a “brain healthy culture” to the school. In essence, helping to turn the school into a Brain Health Environment. There are so many basic things we can do to facilitate such an environment and the students and teachers get motivated and excited by such innovation.
I hope to be more involved with schools across the United States and abroad to bring a basic understanding of the human brain and a brain health culture to the schools. It is important that we apply the research findings of the human brain to our classrooms and schools so that we not only can help in the area of mental illness, but that we nurture all brains to be the best they can be!