Alzheimer’s Fundraiser: The Brainathon

Fit Brains Exiger Brainathon Alzheimer's Fundraiser

For years, the prevention of Alzheimer’s disease has been a moving target, with assumptions fueling a multitude of guesswork among practitioners and patients alike. But the past decade has been an awakening of sorts, and research has led to discovery of avenues to combat the disease. Exiger, the global regulatory and financial crime, risk, and compliance firm, sought out an innovative way to raise both the awareness of Alzheimer’s and funds to find a cure for the disease. In doing so, they partnered with Fit Brains. Fit Brains is an innovative brain training program from Rosetta Stone that helps users challenge their minds while playing progressively more difficult brain games. In joining forces with Exiger, we created a five-week fundraising event: The Brainathon. The result: over 35,000 raised for Alzheimer’s research in just five short weeks.

About the Brainathon

Exiger employees pledged to use the Fit Brains program five minutes a day, every day for the five-week period. Exiger then aimed to raise a dollar for every pledged minute of brain training. Fit Brains provided all employees with free memberships for the duration of the Brainathon, and all funds raised went to support various global Alzheimer’s organizations. Friends and families of the firm’s participations were also encouraged to play along and to donate. Prize incentives were set for certain goals eg. Most money raised, highest employee index score. Results: Leveraging the partnership and their unique concept, Exiger almost doubled their $18,000 goal. By creating a fundraiser to which all employees could contribute easily, and on their own schedules, Exiger was able to fully maximize its participation and outreach. Beyond the funds raised, a vital by-product of the Brainathon was awareness, both of Alzheimer’s disease and its’ global organizations, extending the fundraiser’s impact.

About Alzheimer’s

Alzheimer’s, the most common form of dementia, kills brain cells and interferes with cognitive abilities, emotions, behavior, and physical skills. It’s not a regular part of aging, but a progressively debilitating disease that ultimately leads to death. Every 66 seconds, someone in the United States is diagnosed with Alzheimer’s per the infographic below created by Exiger. It is the most expensive disease in America.

Alzheimer's Disease Statistics

About Exiger

Exiger is a leading regulatory and financial crime, risk, and compliance firm (www.exiger.com). Exiger chose Fit Brains as a partner because of its reputable brand name, easy-to-use interface, multilingual capability, and fun, innovative brain games. Furthermore, as an international company with international offices, Exiger needed a global program. Of Fit Brains, Exiger said, “We chose Fit Brains as…a perfect partner in the international fight against Alzheimer’s disease.” Exiger’s fundraising efforts are chronicled at www.exiger.com/exiger-cares.

About Fit Brains

Fit Brains is a fun and challenging brain training program. It is a global, award-winning, personalized brain games app and online program that challenges you to perform at your best. Fit Brains has been ranked the #1 education app in over 90 countries, with a rating of 4.5/5 and over 18 million downloads. Fit Brains combines leading technology, world class research, and game trends to give you an exciting experience. It was designed by game experts and neuroscientists striving to make brain training accessible and affordable to all. The program challenges 6 key areas of your brain, including memory, focus, speed of thinking, logic and problem-solving, language, and visual-spatial recognition. Plus, it targets EQ, Emotional Intelligence, the ability to recognize and manage your own and other people’s emotions, in 4 key areas: self-control, self-awareness, social awareness and social skills. The program also automatically adapts to you based on your progress, and customizes training to give you the appropriate level of challenge along the way

Want to run your own Brainathon?

Exiger encourages other corporations and organizations to run or participate in a Brainathon to help increase awareness and fundraise for Alzheimer’s Disease. Please email Mark Baxter, General Manager of Fit Brains at Partners@Fitbrains.com to learn more. Together we can make a difference.

Learn more about the science of brain training with Fit Brains at www.fitbrains.com. Read the full brainathon case study here.

Challenge your brain and discover why Exiger’s fundraising participants enjoyed our exciting games!

PLAY FOR FREE NOW

THE FIT BRAINS TEAM

“Brain Training Success”

Nothing that you read herein should be regarded as medical or health advice. The study statistics are written by independent third parties and the publication of any such content by Exiger does not imply any affiliation between any third parties with Fit Brains or endorsement of Fit Brains products. Information and statements regarding brain training software such as Fit Brains have not been evaluated by regulatory authorities and are not intended to diagnose, treat, cure, or prevent any disease. If you require medical or other assistance, you should consult a health professional.

 

Sleep: Boost & Power Nap Your Brain!

Sleep to Boost Your Brain

A good night’s rest is one of the best brain boosts. It’s crucial for your brain to function properly. Sleep deprivation may negatively impact your cognitive function, your mood, your judgement and even your waistline. Isn’t that enough incentive to ensure you get adequate zzz’s?

Rapid Eye Movement (REM) is when we dream. 25% of our sleep is in the REM stage. Researchers believe that during REM, your brain selects the most important bits of information that it has processed throughout the day.

Deep or stage IV sleep is vital to brain function. As we get older, we are in less of this phase and it’s probably no coincidence that our cognitive skills change as well.

There’s still debate on how much rest we need, but on average, most people need 7 to 8 hours per night, some require less and others more.

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4 Tips for Better Sleep
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* Reduce your caffeine intake
* Increase your physical activity
* Listen to calming music
* Meditate

Wake up your brain with our fun brain games.

PLAY FUN GAMES NOW

 

Readying the Brain for School

Millions of children across the planet are enjoying their final weeks and days of summer break. Some of these children probably continued their academic habits by reading and attending different types of camps to stimulate their brains. My guess is the vast majority of children had “fun” meaning the academic part of their life has been tabled for the past two months.

Adjusting to the upcoming school year is never easy, regardless of age. With the remaining weeks left before school starts children might be wise to take 30 minutes a day to read and prepare for subjects that they have difficulty. There are some great workbooks at the local bookstores and your local school can most likely provide some worksheets to practice.

Lifestyle changes also need to begin including going to bed at earlier times in anticipation of having to rise quite early for the school day. Getting up earlier in the morning can help avoid the abrupt change from sleeping in to getting up four or more hours earlier that the school year demands.

Finally, children can think and talk about the good things they experience at school such as reuniting with friends and maybe a new pair of sneakers or a new outfit they can wear. The more school can be viewed as a positive the better the transition will be. It is always nice to hear a child say “I am excited to go back to school.”

Simple Ways to Improve Your Healthy Brain Lifestyle

  • To reduce unhealthy stress levels, take up yoga, meditate, laugh, exercise, or care for a pet.
  • The easiest way to challenge your brain is to choose a “word of the day” and then work the word into a conversation.  Improving vocabulary is a great way to challenge your brain daily.
  • Ten minutes of focusing on the positive and visualizing the future each day can change the way you look at life, opening your mind to new possibilities.
  • Take advantage of your natural learning booster by believing something is important. If we try to learn without feeling interested, very little of that information will be saved in our memories. When we tell ourselves that what we’re learning is important, our brains join in, triggering our learning circuits.
  • Try making a list of ten things you are thankful for – just doing this daily can make a big difference in your everyday attitude and help manage stress. There is a definite connection between healthy living and having a positive outlook on life.

Click here for more tips to encourage a Healthy Brain Lifestyle…

Down Time for Your Brain

Spirituality

Dr. Nussbaum has used this blog to articulate his five part brain health lifestyle for all to consider. These five components include Mental Stimulation (e.g. brain games), Physical Activity, Socialization, Spirituality, and Nutrition.  Research has provided specific activities and behaviors that fall into one or more of the five components of the lifestyle. The critical thing for readers is to review their own lifestyle currently and try to incorporate the research based activities into a proactive approach to brain health.

Spirituality is a broad term that I use to refer to turning inward, slowing down, and introspecting. This process of slowing down may be important to brain health as research indicates animal brains stop developing when exposed to environments that are too stimulating. Baby boomers, those born between 1946 and 1964, are notorious for a fast-paced life with multitasking and stress production. While this type of lifestyle may be necessary at times, it also has its consequences, particularly on health.

Dr. Nussbaum supports 30 minutes a day to slow down, turn inward, and to simply turn off the environmental input. This might actually include turning your phone, ipod, and other communication device off! Research indicates slowing down can reduce stress which may then have positive effects on both the heart and the brain.

Daily prayer enhances the immune system, attending a formal place of worship relates to a longer and happier life, and U.S. physicians indicate prayer is important to the overall wellbeing to their patients. Meditation and relaxation procedures have also been shown to relate to positive health outcomes. These and other ways of simply slowing down are both advised and necessary.

Have a great night sleep!