Archive for the ‘Fit Brains’ Category

Tips For Improving Memory

Tuesday, December 2nd, 2008

Tips for Improving Memory

Our memory helps to shape and define who we are, provide us with comfort, and guide us in our daily lives. While there are many different types of memory we tend to rely primarily on a type of memory that enables us to recall information presented to us either recently or sometime in the distant past.

Memory can be affected by many factors including level of stress, rest, nutrition, medical status, medications, alcohol, exercise, sensory function, hormones, and information processing ability. Common types of memory difficulties include inability to remember names, forgetting directions, forgetting where the car or other object is, and forgetting to complete a task in a specified order.

While it is true that our memory ability tends to decline as we age, a healthy older adult can recall quite well, particularly when given cues and prompts. Memory in late life should not be confused with disease such as Alzheimer’s that can impair memory. Here are some strategies and tips to assist you with your recall on a daily basis regardless of age:

1. Recognize what types of information and situations increase forgetfulness for  you. You may be able to identify particular factors that lead to your memory  problems and a change of these factors might help your recall.

2. Make sure your brain is well rested. You might be surprised to learn that a  fatigued brain will not process as deeply or as efficiently as a well rested brain.

3. Eat brain healthy foods such as fish, fruits, nuts, and vegetables.

4. Information that you need to encode will be recalled better if you repeat the  information to yourself several times.

5. If you have problems remembering names of people you meet continue to use  their names in every sentence when speaking to them. This is a type of normal  repetition that is polite and helpful to your processing.

6. Do not be ashamed to admit to someone that you have forgotten their name and  need to hear it again. Simply tell the person you are bad with names, but you are  trying  and can benefit if they provide his or her name again. At that point, refer  back to point # 5.

7. Lists are fine or small pocket book with cues and prompts can be very useful to  assist your recall.

8. Develop routines and fixed places for placement of items such as car keys. Your  brain will develop a subconscious process to place and retrieve objects with such  routine. This will then free up the conscious part of your brain to learn new
information.

9. Engage in memory exercises such as learning an increasingly larger list of words,  faces on cards, facts such as state capitals, and names of neighborhood family  members.

10. Learn how to relax and remove stress from your life. Memory is directly affected  by chronic stress and you will make mistakes when your brain is stressed.

11. Engage in a regular physical exercise routine as cardiovascular health can  increase learning and memory ability.

FitBrains has several mental exercise games that can assist your memory if you engage in a daily or regular brain fitness routine. Consider the following games by FitBrains for your memory workout:

Good luck and do not forget these memory tips!

Brain Games:The Wonder Juice Machine Brain Game

Wednesday, November 26th, 2008

The Wonder-Juice Machine is a brain game of Executive Functions (Logic) that strengthens your deductive and visual skills. Use your skills of reasoning to direct a variety of colorful fruit and vegetables through a tricky, juice-making contraption, in order to create healthy “Wonder Juice” smoothies for your customers. The puzzles get more challenging as the game progresses, so be sure to put on your thinking cap!

Features:

  • Game helps to strengthen Logic and Reasoning skills in a fun way
  • Healthy theme includes hundreds of nutrition tips and healthy smoothie recipes
  • Hours of challenging puzzles for all levels of players, from easy to hard

The Wonder Juice Machine is a game of Executive Functions. Click here to play The Wonder Juice Machine!
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Share the Fit Brains Brain Health Blog

Friday, July 18th, 2008

The Fit Brains: Brain Health Blog is pleased to announce that you can now embed and share our blog content on Websites and Social Networks, like Facebook or MySpace.
The Fit Brains:Brain Health Blog Widget is basically a simple box that you can customize and embed on your personal Blog or Webpage. To get started, you can click on the “get widget button” to the right
of here. Choose the options – box size, color, theme, article text, etc – that best suits your site. Then, you can copy and paste the HTML. It’s easy and only takes a couple of minutes!

Life Expectancy in the United States

Monday, July 7th, 2008

child.jpgRecent data indicates Americans are living longer than ever before as life expectancy hit 78.1 years in 2006. Rates for 14 of the top 15 causes of death fell in 2006 according the US Centers for Disease Control and Prevention. The most significant decline in cause of death was attributed to influenza and pneumonia that fell nearly 13% from the previous year.

Life expectancy of 78.1 is up from 77.8 years in 2005 representing a continued rise over the past decades. Women have a life expectancy of 80.7 years while men remain somewhat behind at 75.4 years. Racial disparities also exist with white women’s life expectancy at 81 years compared to 76.9 for black women. White men’s life expectancy was 76 years and black men at 70.

The top two causes of death include heart disease and cancer followed by stroke, chronic lower respiratory diseases such as emphysema and then accidents. Alzheimer’s disease, the most common form of dementia, is now the sixth leading cause of death in the U.S.

Gains made in life expectancy represent an opportunity for continued years of quality of life. Getting started earlier in life with a proactive lifestyle (physical activity, brain fitness, brain games etc.) including that designed for the heart and brain can help to maximize the quality with the increased quantity of life.

Try the Fit Brains brain games.

The Importance of Sleep for the Brain

Friday, June 20th, 2008

Sleep is a highly active time for brain development and brain function. There are four primary stages of sleep including Rapid Eye Movement (REM) when we dream and deep sleep or stage four sleep. It is thought that deep sleep and REM tend to decline with advanced age and these are perhaps the parts of sleep when consolidation of information takes place. As such sleep quantity and quality have a major role in what and how well we process and remember information.

REM sleep occupies about 25% of our total sleep and it is during REM that we dream. We tend to be paralyzed during this part of our sleep so we cannot act out our dreams. Without REM and deep sleep we can become lethargic, depressed, and make mistakes. Significant sleep disorders affect more than 35 million Americans and many more around the world. Sudden sleep is known as narcolepsy and can occur while driving which leads to a high number of fatal car accidents. Sleep Apnea, the first phase of narcolepsy, occurs because of a blockage of the airway and results in sudden gasps for air while sleeping. Apnea is most common in middle age, obese and hypertense males.

When considering lifestyle changes for brain health (e.g. brain fitness, brain games), one of the most important aspects of life is sleep. We tend to not get enough sleep and our brains run on fatigue much of the time. Napping is a lost art and we do not rest enough. As a result, our brains are over-stimulated, stressed, and tired. Consider this blog a permission slip to get a good night sleep and to take a nap sometime this week.

Do Computerized Brain Regimens Really Help?

Tuesday, June 3rd, 2008

This is a typical question raised by the market as the business of computerized brain fitness software grows. It is clear that the human brain is capable of being shaped with greatest growth seen perhaps in the latter rather than younger years. There are a variety of products to choose from and the consumer is correct to have questions about the what and why regarding these software training games.

Research has been published supporting both the short term and long term benefits (five years) of using computerized brain fitness software to improve cognitive skills. A recent study from the University of Michigan showed study participants improved their fluid intelligence after consistent training. Researchers explained the utility of such training due to its complexity and transfer of skill acquisition to multiple cognitive domains, not just to the skill being trained. This is one way computerized training is explained to be better than crossword puzzles that may simply train a procedure.

To the extent that brain fitness software provides novel and complex stimuli (e.g. brain games), is fun, and is practical with application to everyday mental challenges I believe it will survive and thrive. If the software training programs are mundane, non personal and not fun the consumer will likely not remain engaged. The latter is a necessary factor for success of the computerized training.

Consumers would be wise to review the science behind the computerized training, select products that they will use, products that provide training in real world cognitive challenges, and that are fun.

Golden Era for Brain Health

Sunday, April 20th, 2008

What a great time to be alive if you are interested in your own brain and how to promote its health! With the daily reports of a new finding on how to promote brain health, the development of new companies with products for brain fitness (e.g. brain games), and with the boomers generating a booming interest in this part of their being, we really are in the “golden era of brain health.”

I am so very fortunate to have been involved with brain health more than a decade ago and to witness what I described then as the emerging “Brain Wave” that was coming. It is here and we will all be better for the fact that the human brain has found its way onto the radar screen of health.

A national and world wide discussion of the human brain with a focus on proactive lifestyle towards promotion of brain health is a great and needed thing. Dementia is a real problem and a growing concern. We have the ability to be proactive and to focus on an optimistic and positive path forward as we try to implement research-based behaviors to brain reserve. By building our own brain reserve across our lifespan we probably increase our chances of delaying the onset of neurodegenerative diseases such as Alzheimer’s.

The next step to this growing brain wave is for the governmental bodies to pass legislation that incorporates national emphasis on the brain similar to what we have done for the heart; for health care payers to include incentives for leading a brain health lifestyle that might recognize lifelong learning, brain fitness, use of pedometers, diet, and meditation as critical ingredients to brain health, and for continued innovation in the business world to apply research to the market.

What a great day to be interested in promoting your own brain health!

Personalization with Mental Exercise

Thursday, February 28th, 2008

The market has witnessed a surge in the brain fitness software industry. More companies are purporting to be the best at training your brain and helping to sharpen cognitive or thinking skills.

One primary concern for this industry is to create software that is both fun and personally relevant. In fact, a primary focus of FitBrains is to be the leader of fun and personal relevance within the industry of brain fitness software. I believe that brain games can be both fun and have real life and personal value to a consumer.

We are all confronted with life’s daily challenges, each of which places demands on our brain for solutions or action. It is within this arena that FitBrains has captured the personal value: creating brain games that actually tap into real world challenges for the consumer. How many times have you lost a pair of socks in the laundry, forgotten the name of someone you met, misplaced your car keys or perhaps the car itself in the parking garage? Life provides us with real world games and the opportunity for real world mental exercise.

FitBrains takes this reality and champions brain fitness for the fun and personally relevant. We believe your arousal level will increase and you will be more deeply engaged in our brain games. Why? The task is more valuable or meaningful to you as a person. Companies that simply develop memory games or language games without the value of personal relevance are simply tasks to be completed. Personalization sparks long term commitment by the consumer for a healthy brain.

Brain Fitness Roadmap – Past, Present and Future

Monday, January 7th, 2008

As we enter a new year, I like to reflect on the past year and what that means for the one ahead. It’s been five years that I have been developing the brain fitness market, and have seen a lot of changes – both positive and negative. When I first started, there was minimal interest in the concept of exercising your brain. In the last two years however, there has been an explosion in interest from adults of all ages and media coverage and I have been interviewed by leading publications such as the Wall Street Journal, NY Times, Women’s Health.

This has been great news for both the industry and the general public. We are witnessing a shift in society, and a general awareness about the importance of brain fitness. We saw a similar shift in the 1980s with the physical fitness movement. Researchers and the medical profession pushed the positive health benefits of physical activity, but it took a while for society to fully integrate physical exercise into daily life. Thanks to recent scientific research we now know that the brain is malleable and we can build brain connections at any age. Just ten years ago, this was not thought possible.

Nintendo has also helped open up the brain game market with their extremely successful Brain Age game. This has, of course, created numerous copycats and flooded the consumer market with one-off and weak products. Yet, I am thankful to Nintendo as they were able to bring awareness of brain games to the general public. They had seen the success of their game in Japan and realized there was an aging population worldwide. In addition, they had the resources to market Brain Age and tap into this underserved area. Many people in the scientific and brain fitness community scoff at their game, finding it scientifically weak and a disservice to the consumer. I would have to agree that their product is scientifically weak and I have many of my own complaints. However, Nintendo has hit on something that I understand. They implemented the concepts of “engagement” and “fun factor” and it is one of the main reasons for their success.

So, what does this mean for 2008 and the next five years? There are those who say that the brain fitness market is becoming saturated and is in its later stages. I have seen the market develop up until now, and couldn’t disagree more. Brain fitness is still in its infancy and will see real growth in the next five years. Awareness about brain fitness has now passed the tipping point but we are still falling short in the area of “adoption” into our daily lives. The companies that truly understand what individuals are looking for will be rewarded with enduring customer loyalty. For us at Fit Brains, we believe the “adoption” of brain fitness will be answered through “relevancy”, “motivation” and a “fun factor”. Yes, it is possible to have fun and be scientific too – it just hasn’t been done! Some doctors and people might argue this, but it’s the key to full integration into daily life. People don’t stick with things they don’t enjoy, especially things like long-term health goals that are often difficult to maintain. If we can make an important aspect of a daily routine more accessible and engaging, people will be more likely to do them.

The team here at Fit Brains is extremely excited about 2008! We plan to have our first launch very shortly. Fit Brains will provide a brain games, tools and features that is fun and engaging. We hope people of all ages adopt a brain fitness routine so that we can keep our most important asset strong and healthy!

Mark Baxter, Fit Brains and the Power of FUN!

Monday, December 3rd, 2007

Hello!  My name is Mark Baxter, and I am a Co-founder and the Vice President of Product Development here at Fit Brains.  I have a background in Psychology and have over 8 years of experience in the Games & New Media Industry creating top-quality games for broad audiences, including several hit titles on entertainment portals including Shockwave, Yahoo! and RealArcade.

I will be regularly blogging on a variety of perspectives related to Health and Entertainment, with a significant focus on Brain Fitness.  As such, I will be exploring topics relating to Psychology & Mental Wellness, ‘Brain Games, Serious & ‘Casual’ Gaming, and Online Social Communities.  Serious Games – defined as interactive content that uses entertainment for the purpose of education and/or training – has only recently gained wider acceptance with the advent of industry gatherings like the Serious Games Initiative in 2002.  This genre is growing quickly and covers a wide range of topics, including: education, corporate training, health and environmental awareness, to name just a few.

Increasingly our society is becoming aware of a concept that has long been at the foundation of effective children’s education: fun can be a great motivator for learning and growth! Fortunately, at Fit Brains we very much believe that the value of fun as a motivator applies to adults as well.  If we can make important aspects of our daily routine more accessible and engaging, we are more likely to do things we might not be as motivated to do – especially items like long-term health goals that are often difficult to maintain.

For instance, do you have greater interest in enjoyable physical activities like golf or rollerblading, or a prescribed fitness regimen?  Are you more likely to stick to a diet with food that’s healthy but bland, or food that’s healthy and tastes good?  For most, the answers to these questions are self-evident; any task that can be made more enjoyable will also be easier to integrate more consistently into our daily lives.  In the coming weeks and months, I will be exploring a variety of ways that Serious Games are gaining mainstream acceptance, and also take a look at the growing body of research that demonstrates their value in our everyday lives.

We believe that entertainment is a great motivational tool for healthy living.  Our goal is to provide you with a wide variety of entertaining games & activities that have a solid foundation in cognitive science.  At Fit Brains, we harness the power of FUN to help you keep your mind healthy and sharp!