Sleep is a highly active time for brain development and brain function. There are four primary stages of sleep including Rapid Eye Movement (REM) when we dream and deep sleep or stage four sleep. It is thought that deep sleep and REM tend to decline with advanced age and these are perhaps the parts of sleep when consolidation of information takes place. As such sleep quantity and quality have a major role in what and how well we process and remember information.
REM sleep occupies about 25% of our total sleep and it is during REM that we dream. We tend to be paralyzed during this part of our sleep so we cannot act out our dreams. Without REM and deep sleep we can become lethargic, depressed, and make mistakes. Significant sleep disorders affect more than 35 million Americans and many more around the world. Sudden sleep is known as narcolepsy and can occur while driving which leads to a high number of fatal car accidents. Sleep Apnea, the first phase of narcolepsy, occurs because of a blockage of the airway and results in sudden gasps for air while sleeping. Apnea is most common in middle age, obese and hypertense males.
When considering lifestyle changes for brain health (e.g. brain fitness, brain games), one of the most important aspects of life is sleep. We tend to not get enough sleep and our brains run on fatigue much of the time. Napping is a lost art and we do not rest enough. As a result, our brains are over-stimulated, stressed, and tired. Consider this blog a permission slip to get a good night sleep and to take a nap sometime this week.
This is a typical question raised by the market as the business of computerized brain fitness software grows. It is clear that the human brain is capable of being shaped with greatest growth seen perhaps in the latter rather than younger years. There are a variety of products to choose from and the consumer is correct to have questions about the what and why regarding these software training games.
Research has been published supporting both the short term and long term benefits (five years) of using computerized brain fitness software to improve cognitive skills. A recent study from the University of Michigan showed study participants improved their fluid intelligence after consistent training. Researchers explained the utility of such training due to its complexity and transfer of skill acquisition to multiple cognitive domains, not just to the skill being trained. This is one way computerized training is explained to be better than crossword puzzles that may simply train a procedure.
To the extent that brain fitness software provides novel and complex stimuli (e.g. brain games), is fun, and is practical with application to everyday mental challenges I believe it will survive and thrive. If the software training programs are mundane, non personal and not fun the consumer will likely not remain engaged. The latter is a necessary factor for success of the computerized training.
Consumers would be wise to review the science behind the computerized training, select products that they will use, products that provide training in real world cognitive challenges, and that are fun.
What a great time to be alive if you are interested in your own brain and how to promote its health! With the daily reports of a new finding on how to promote brain health, the development of new companies with products for brain fitness (e.g. brain games), and with the boomers generating a booming interest in this part of their being, we really are in the “golden era of brain health.”
I am so very fortunate to have been involved with brain health more than a decade ago and to witness what I described then as the emerging “Brain Wave” that was coming. It is here and we will all be better for the fact that the human brain has found its way onto the radar screen of health.
A national and world wide discussion of the human brain with a focus on proactive lifestyle towards promotion of brain health is a great and needed thing. Dementia is a real problem and a growing concern. We have the ability to be proactive and to focus on an optimistic and positive path forward as we try to implement research-based behaviors to brain reserve. By building our own brain reserve across our lifespan we probably increase our chances of delaying the onset of neurodegenerative diseases such as Alzheimer’s.
The next step to this growing brain wave is for the governmental bodies to pass legislation that incorporates national emphasis on the brain similar to what we have done for the heart; for health care payers to include incentives for leading a brain health lifestyle that might recognize lifelong learning, brain fitness, use of pedometers, diet, and meditation as critical ingredients to brain health, and for continued innovation in the business world to apply research to the market.
What a great day to be interested in promoting your own brain health!
The market has witnessed a surge in the brain fitness software industry. More companies are purporting to be the best at training your brain and helping to sharpen cognitive or thinking skills.
One primary concern for this industry is to create software that is both fun and personally relevant. In fact, a primary focus of FitBrains is to be the leader of fun and personal relevance within the industry of brain fitness software. I believe that brain games can be both fun and have real life and personal value to a consumer.
We are all confronted with life’s daily challenges, each of which places demands on our brain for solutions or action. It is within this arena that FitBrains has captured the personal value: creating brain games that actually tap into real world challenges for the consumer. How many times have you lost a pair of socks in the laundry, forgotten the name of someone you met, misplaced your car keys or perhaps the car itself in the parking garage? Life provides us with real world games and the opportunity for real world mental exercise.
FitBrains takes this reality and champions brain fitness for the fun and personally relevant. We believe your arousal level will increase and you will be more deeply engaged in our brain games. Why? The task is more valuable or meaningful to you as a person. Companies that simply develop memory games or language games without the value of personal relevance are simply tasks to be completed. Personalization sparks long term commitment by the consumer for a healthy brain.
As we enter a new year, I like to reflect on the past year and what that means for the one ahead. It’s been five years that I have been developing the brain fitness market, and have seen a lot of changes – both positive and negative. When I first started, there was minimal interest in the concept of exercising your brain. In the last two years however, there has been an explosion in interest from adults of all ages and media coverage and I have been interviewed by leading publications such as the Wall Street Journal, NY Times, Women’s Health.
This has been great news for both the industry and the general public. We are witnessing a shift in society, and a general awareness about the importance of brain fitness. We saw a similar shift in the 1980s with the physical fitness movement. Researchers and the medical profession pushed the positive health benefits of physical activity, but it took a while for society to fully integrate physical exercise into daily life. Thanks to recent scientific research we now know that the brain is malleable and we can build brain connections at any age. Just ten years ago, this was not thought possible.
Nintendo has also helped open up the brain game market with their extremely successful Brain Age game. This has, of course, created numerous copycats and flooded the consumer market with one-off and weak products. Yet, I am thankful to Nintendo as they were able to bring awareness of brain games to the general public. They had seen the success of their game in Japan and realized there was an aging population worldwide. In addition, they had the resources to market Brain Age and tap into this underserved area. Many people in the scientific and brain fitness community scoff at their game, finding it scientifically weak and a disservice to the consumer. I would have to agree that their product is scientifically weak and I have many of my own complaints. However, Nintendo has hit on something that I understand. They implemented the concepts of “engagement” and “fun factor” and it is one of the main reasons for their success.
So, what does this mean for 2008 and the next five years? There are those who say that the brain fitness market is becoming saturated and is in its later stages. I have seen the market develop up until now, and couldn’t disagree more. Brain fitness is still in its infancy and will see real growth in the next five years. Awareness about brain fitness has now passed the tipping point but we are still falling short in the area of “adoption” into our daily lives. The companies that truly understand what individuals are looking for will be rewarded with enduring customer loyalty. For us at Fit Brains, we believe the “adoption” of brain fitness will be answered through “relevancy”, “motivation” and a “fun factor”. Yes, it is possible to have fun and be scientific too – it just hasn’t been done! Some doctors and people might argue this, but it’s the key to full integration into daily life. People don’t stick with things they don’t enjoy, especially things like long-term health goals that are often difficult to maintain. If we can make an important aspect of a daily routine more accessible and engaging, people will be more likely to do them.
The team here at Fit Brains is extremely excited about 2008! We plan to have our first launch very shortly. Fit Brains will provide a brain games, tools and features that is fun and engaging. We hope people of all ages adopt a brain fitness routine so that we can keep our most important asset strong and healthy!