Vivity Labs, Inc is a multi platform lifestyle gaming company with a strong foundation of neuroscience. At the core, we combine casual games and lifestyle tools to improve a person's quality of life through three key pillars: Activity, Awareness and Motivation.
Our first product, Fit Brains, is an online brain fitness platform that combines a large portfolio of casual brain games, personalized tracking & recommendations, a motivational rewards system, and a variety of social features. We seamlessly blend entertainment, science and technology to create a truly casual experience, personalized to each user. At Fit Brains, there's something fun for anyone looking to keep their brain sharp!
Michael Cole, Founder & CEO
Mr. Cole has more than 12 years experience in the digital media and technology space spanning the US, Europe and Japan.
Over the last eight years, he has been one of the leaders in the lifestyle and brain fitness gaming market. As CEO, Michael is responsible for the strategy and monetization of the Vivity Labs/Fit Brains platform. Prior to Fit Brains, he was the co-founder and VP Business Development of Quixit, a San Francisco based company, which ran the Happy Neuron website, featured in the NY Times, Wall Street Journal, etc. Michael has held numerous executive positions with start-ups and early stage technology companies where he successfully structured distribution and partnerships deals with MSN, Yahoo, Viacom/MTV, Real Networks, Rodale Media, A&E, PepsiCo, Reader's Digest, etc.
Michael is passionate about health and new forms of gaming. He has been a speaker at the Casual Game Conference in Seattle and at the Health 2.0 Summit in San Francisco. Mr. Cole holds an MBA from Ecole Superieure de Commerce de Lyon, a leading business school in France and a BA in Communication from Simon Fraser University in Vancouver, Canada.
Dr. Paul Nussbaum, Co-Founder & Chief Scientific Officer
Dr. Nussbaum is a clinical neuropsychologist and national leader in Brain Health. He is cited frequently by the media and national press including the NY Times, Wall Street and USA Today. He is the recent winner of the 2007 American Society on Aging "Gloria Cavanaugh Award" for excellence in training and education in the field of aging.
Dr. Nussbaum has over 20 years experience working with aging adults and all stages of dementia. His current focus is educating the public on the miracle of the brain and how to keep it healthy. He lectures both nationally and internationally on the human brain, diseases of the brain, and brain health promotion and has published over 50 peer reviewed articles, as well as numerous chapters and books within the scientific community. Dr. Nussbaum is an adjunct Associate Professor in Neurological Surgery at the University of Pittsburgh School of Medicine.
Mark Baxter, Co-Founder & VP Product
Mark Baxter has been in the Games and New Media industry for more than eight years, in a variety of roles including: Officer, Producer and Creative Director. He was the President and Founder of Gnosis Games, an independent games studio that developed multiple #1 Casual Games, including "Paparazzi" and "Private Eye". In 2005, Gnosis was nominated as the Canada New Media Award's "Most Promising New Company of the Year".
In 2006, Gnosis was sold to Threewave Software, a AAA game development studio focused on producing top-tier online content for PCs and consoles. As a Senior Manager of Threewave, Mark lead the Gnosis Casual Games division and worked closely with top brands and clients including: Disney, Electronic Arts, Real Arcade, Shockwave and Big Fish Games.
Mark has a background in Psychology, and is actively involved in a variety of educational and "Serious Gaming" initiatives (games that educate through entertainment), including SAGE for Learning (Simulation and Advanced Gaming Environments). Mark was also a Speaker/Moderator at the 2007 Casual Games Conference, and is an active member of the New Media BC Program Advisory Committee.
Dr. Irfan Qureshi
Irfan joined the faculty of the Albert Einstein College of Medicine in 2006 exploiting his background in medicine, science and engineering, as well as venture capital investing, to develop novel diagnostic and therapeutic technologies and propel them to the bedside where they can benefit patients. As a member of the Institute for Brain Disorders & Neural Regeneration and the Department of Neurology, Irfan focuses on the translation of new scientific discoveries to the treatment of neurological problems ranging from stroke to neurodegenerative and neurodevelopmental disease. He has earned numerous honors including a National Cancer Institute Grant, a Howard Hughes Research Fellowship and the Barry Goldwater Award. Irfan previously worked at Anthem Capital, a venture capital firm. He also graduated with Honors from Johns Hopkins with a B.S. in Biomedical Engineering and completed medical school and training in Neurology at Albert Einstein, where he received the prestigious Philip Hunt Scholarship awarded to one student every four years.
Dr. Mark Bondi
Dr. Bondi is a Professor of Psychiatry at UCSD and a Staff Neuropsychologist at the San Diego Veterans Affairs Healthcare System. Dr. Bondi is a licensed psychologist in California and board certified in Clinical Neuropsychology by the American Board of Professional Psychology. He is a Fellow of both the National Academy of Neuropsychology and Division 40 (Clinical Neuropsychology) of the American Psychological Association. He serves on the editorial boards of several prominent journals in neuropsychology and he has published over 75 research articles and book chapters.
Dr. Deanna Baxter Eversoll
Dr. Baxter Eversoll is an expert in lifelong learning and currently, an Emeritus Faculty Member at University of Nebraska. She is the chair for American Society on Aging National "Mind Alert" program. Dr. Baxter Eversoll is also the Project Director at Osher Lifelong Learning Institute (OLLI) at the University of Nebraska. She completed her PhD in adult education at the University of Nebraska.
Dr. Michael Rafii
Michael is a senior Dementia and Cognitive Neurology fellow in the Department of Neurosciences at the University of California, San Diego. He specializes in the molecular mechanisms of neurodegenerative diseases including Alzheimer's disease. His current research interests include neuro-imaging of dementia as well as clinical trials. He received his M.D. and Ph.D from Brown University, and completed his neurology residency at the Johns Hopkins Hospital.
Dr. Kalina Christoff
Kalina is an Assistant Professor in the Psychology Department and the Brain Research Centre at the University of British Columbia. She completed her doctoral work in at Stanford University, and her postdoctoral training at Cambridge, UK. Her work focuses on the neural and cognitive mechanisms of human thought, reasoning and memory, using functional Magnetic Resonance Imaging (fMRI). Her work on the functions of the anterior prefrontal cortex (PFC) has linked this part of the brain to the uniquely human mental processes of introspection and meta-awareness. Dr. Christoff's most recent work focuses on examining spontaneous forms thought, such as memories and thought streams occuring in the form of mind wandering. She is also interested in examining meditation-based thought phenomena such as mindfulness, and developing clinical applications for fMRI using real-time fMRI feedback to train modulation of activation in specific brain regions.